Lisa K. Satchell

SOCIAL MEDIA & DIGITAL MARKETING

ABOUT

Lisa K. Satchell is a Content Creator and Digital Media Maven committed to helping brands achieve their goals through impactful social media and digital marketing strategies.

With over 8 years of experience in digital media, production, and entertainment, Lisa has a proven track record of increasing engagement and conversions by developing comprehensive marketing plans, enhancing brand image, and improving the frequency and quality of audience interactions.

Born and raised in Maryland, Lisa is a proud alumna of Howard University, where she studied Media, Journalism, and Film. After graduation, she moved to Los Angeles to work in the entertainment industry. A few years later, she returned to Maryland to pursue her passion for content creation and digital media. That passion also inspired her to complete a Master of Divinity in Church Ministry in the Digital Age from Liberty University Online.

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BRANDS OVERVIEW

  • Blittzed Marketing

    blittzedmarketing.com

    October 2024 - February 2025

  • Stephen Chandler

    @stephenrchandler

    July 2022 - August 2023

  • Union Church

    @weareunionchurch

    July 2022 - August 2023

  • The Same Room

    @thesameroom

    December 2019 - July 2023

  • HBCU in LA

    @hbcuinla

    May 2020 - January 2022

Blittzed Marketing

Social Media Strategist & Content Creator

    • Managed social media presence for five client brands across Instagram and Facebook, including a café, optician office, car detailing shop, and multiple jewelry stores

    • Created and scheduled visually engaging content three times per week using curated images from brand websites and approved sources

    • Ensured brand voice and messaging consistency across industries to align with agency and client expectations

    • Monitored and responded to messages and comments, providing timely and professional customer support

Content Examples

Stephen Chandler

Social Media Management

    • Created comprehensive marketing plans to boost brand image, increase engagement, and improve conversions

    • Selected clips and quotes from sermons and events to encourage people to watch the long form content on YouTube

    • Tracked social media campaigns’ key performance metrics to maximize results and report progress to management

    • Net Audience Growth: 104,541 (+66%)

    • Video Views: 26,889,608 (+205%)

    • Engagements: 2,548,140 (+105%)

    • Impressions: 33,904,103 (+63.2%)

Top Performing Content

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Union Church

Social Media Management

    • Created comprehensive marketing plans to boost brand image, increase engagement, and improve conversions

    • Curated posts to solidify brand identity and engage followers with compelling content

    • Tracked social media campaigns’ key performance metrics to maximize results and report progress to management

    • Net Audience Growth: 14,049 (+74%)

    • Video Views: 7,036,152 (+651.6%)

    • Engagements: 775,790 (+516.5%)

    • Impressions: 11,387,361 (+80.9%)

Top Performing Content

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MAJOR CAMPAIGNS

Stephen Chandler & Union Church

    • Ideated a social media marketing plan to promote Senior Pastor's first book launch

    • Carried out social media marketing plan through each stage of the book launch to include encouraging pre-orders, covering the book tour, and increasing awareness around the book once it was published

    • Devised a social media marketing plan designed to get church members and potential members excited for attending Christmas services

    • Created engaging content that included video lobby interviews with church members, Christmas themed questions and answer videos with Senior Pastors, and posts detailing what to expect from Christmas services

    • Curated engaging content such as memes and member interviews to promote and recap special events

    • Selected clips from events that created viral videos to include a video with more than 7 million views

    • Created an internal social media marketing plan to encourage church members to invite people to church

    • Constructed an external social media marketing plan to entice people to visit the church for the first time

The Same Room

Content Creation & Curation

    • Wrote devotionals to be shared as copy along side social media graphics

    • Selected clips from In The Room Podcast to encourage people to watch or listen to a full episode

    • Provided concepts and copy for carousel posts to engage followers

    • Hosted and participated in live conversations to build community among followers

Content Examples

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HBCU in LA

Content Creation & Curation

    • Created posts to promote events and internship program openings

    • Curated content around current events in the entertainment industry

    • Provided content to assist in fundraising efforts

    • Hosted live conversations to build community and encourage followers to get involved with program opportunities

Content Examples

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